Event Feedback
The most scalable method for receiving event feedback is through the use of event surveys. These are forms that will require attendees to answer a variety of questions which will provide hosts with insight on the effectiveness of said event, and ways to improve future sustainable events
Virtual Events
For a virtual event, the event host can send out a link to a survey in the chat of the platform that the meeting is being hosted on (eg. Zoom).
In-Person Events
For in-person events, the event host can send out an email with the survey link to all of the attendees—this can be done at the venue or sometime after the conclusion of the event. However, bear in mind that it is likely that more attendees will complete the survey if it is sent out while the event is happening, rather than some time after the event has finished.
How to Create an Event Survey
Google forms are the most common tools for creating post event surveys. Here is a link to a guide on how to create a Google form survey!
How to Create a Survey Using Google Forms
Questions to Include in a Survey
There are a variety of questions that can be included in these surveys to attain valuable insight, and they will differ for each event. We recommend including 5-10 questions in an event survey, which will allow for sufficient information for the hosts to use, while not overwhelming the attendees.
Here are 4 common of questions that can be included in event surveys and ways to utilize them:
Yes-no
Useful for attaining in depth and personalized feedback, and will provide you with the most information out of all the other types of questions.
Example: Did you have any issues registering for or attending this event?
Open-Ended
Useful for attaining in depth and personalized feedback, and will provide you with the most information out of all the other types of questions.
Example: What, if anything, did you dislike about our event?
Multiple Choice
Useful for attaining in depth and personalized feedback, and will provide you with the most information out of all the other types of questions.
Example: Which of the following topics covered in the event did you find the most interesting and/or valuable?
NPS (Net Promoter Score)
Useful for attaining in depth and personalized feedback, and will provide you with the most information out of all the other types of questions.
Example: On a scale of 1-10, What is your level of satisfaction for this event?
We have provided several additional resources for event survey question examples. You may wish to do your own research, aswell!
37 Event Survey Questions You Need to Ask For the Best Insights
Survey Thank You Messages
Survey thank you messages are an essential component of event surveys as they show that you value your attendees time and efforts in completing the survey, and attending the event in general.
Some examples of survey thank you messages:
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Thank you for taking the time to complete this survey. We truly value the information you have provided. Your responses will contribute to our analyses of the effectiveness of our event, and how to improve future ones.
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Thank you for taking the time to complete this survey. We greatly value your input, and will utilize your ideas in future events that we will host!
Alternative Methods to Collect Feedback
Surveys are not the only type of method to collect event feedback. Depending on the topics, audience, and scale of your event, you may consider to utilize some other methods:
1. Social Media Polls
If your event or organization has a designated social media account, social media polls are very valuable. This is because like surveys, they are also quite scalable. Additionally, they can help your attendees become engaged with your social media account and thus, further events that you may host.
2. Post-it-notes
This is a great interactive method that would be most effective in an event that is smaller in size, in person, and has a younger audience.
Event Feedback-Online Form Exemplar
The following form example has been created as an example, and not a concrete form that should be used during every initiative. Your event is unique, and that means that your form should also be tailored toward the items you touched on throughout your event.
The following is a link to the form, which has been created on Microsoft Forms. You can also use other form programs, such as Survey Monkey or Google Forms. We have chosen Microsoft Forms because it is simple, easy, and has more features than Google’s alternative.
Click here to fill out the example form. Feel free to go through all the questions until you hit the submit button!